About Us
Sweden Experience is a modern company that specializes on luxury package tours in the amazing country of Sweden. Our main purpose is to give you exclusive and unique experiences that would not be possible when travelling on your own. Being locals, we always guarantee a first-class product and exclusive meetings with the Swedes and their traditions. Travelling on a tour with Sweden Experience will not only give you a holiday full of impressions and meetings, it will be a total experience – memorable for life.
Our personnel are highly qualified, well informed, and always ready to give you the best possible service. We are particularly eager to maintain the personal touch in all our activities and promises social and easygoing people to share your experience with, always ready to answer your questions. We are all travel enthusiasts that share the passion for travelling and meeting different cultures and people.
We also put a great importance of the meaning of flexibility. Whether you are a private person, loving to experience new cultures, a well-established company with roots in Sweden or a group of people sharing the same interests, we will do our best to tailor-make your tour on the basis of your special requests. Whatever the requirement – Sweden Experience will make it happen.
Julia Hult, CEO

Julia founded Sweden Experience in 2007. She is a true travel enthusiast and is out travelling at least a month a year. She has lived in New Zealand for 1,5 years and in Australia for four months. Her favourite tourist destination is the Australian Outback but it shifts as she continues visiting new places. Her dream journey goes to Antarctica, which she plans to visit when turning 50.
When coming back home from New Zealand, being away from home for over 18 months, she started to discover the beauty of her homecountry Sweden. Being both secure and clean, with outstanding scenery and located just an hour of Europe’s main cities, she believes that Sweden, together with Norway, will become the new “must have seen destination” before you die.
For any questions regarding the tours, marketing, press/media, co-operations or the tailor-made packages, contact Julia at: julia@swedenexperiece.com
Linnéa Lindau, Administration and Economics

Board Chairman and Guide with a passion for Golf and Inventions Linnéa has travelled a lot through Europe by car. She has visit most of the European countries as well as Japan, US, Australia and New Zealand. When Linnéa is traveling through her home-country Sweden, She often combines travelling with playing golf or visiting museum and universities that focuses on Swedish inventions and Swedish technology. Linnéas dreamjourney goes to South Africa. For questions regarding administration, economics or press/media, contact Linnéa at: linnea@swedenexperience.com
Henrik Bäcklund, Webmaster and "Active Travel Optional"

Henrik Bäcklund loves adventures. The more – the better. Are you interested in adding a day on a motorbike, go fishing or hunting, try out motor sports or skydiving etc. to your tour, Henrik will make it happen. Henrik’s favourite interests, except from travelling, are snowboarding and motocross. His dream journey is exploring Africa and Nepal by motorbike. Are you interested in our Travel optional as fishing, hunting, motor-sports etc. Contact Henrik at: henrik@swedenexperience.com
Kjell Hult, Guide

Kjell started his travel career with travelling through Europe in a Wolfswagen Minivan. With an exceptional good sense for directions he ended up in great places that few people were aware of. Due to an abrupt van breakdown he ended up in a small town in the former republic of Yugoslavia where he stayed for two weeks. Nowadays Kjell still loves to explore Europe, eating good food and drinking fine wine. His favourite tourist destination is historical towns in Europe as Rome, Paris and Wien.
Margaretha Andersson, Guide

Margaretha loves travelling in her homecountry Sweden, and she prefers doing it by hitting the road. A great holiday, according to Margaretha, should contain both great foodexperiences as staying up late at night watching the sunset. Her favourite tourist destination is Gotland, Sweden.
Sweden Experience, Artillerigatan 10B, SE- 415 03 Gothenburg, Sweden
